Pioneers of Streetwear. XLarge x Beastie Boys x Milkcrate Athletics NYC
Check this video uploaded by our friends at Milkcrate Athletic NYC. An old clip from MTV’s House of Style shows why the Beastie Boys & XLarge are one of the pioneers in streetwear today.
Leica M9-P Hermes Edition
If you are a photographer or appreciate photography you know the Rolls Royce of cameras is the Leica M9-P rangefinder camera.
Inspiration & Never Giving Up!!!
Saw this on Orange County General Store’s blog the other day. Was gonna put it up but we had issues with our website this weekend. Please watch the video.
Who Can Roast the Most San Francisco 2012! Jeromeskee & Profo Interview:
Jeromeskee & Profo Interview for their grueling 10 Round B Boy Battle at Who Can Roast the Most.
New Era x Freqnt Flyr
Our boys from Freqnt Flyr Bike Co. did a collabo with New Era to help launch the NE Miami Store. Good job guys! Can’t wait for the new FF frame that’s coming out this year.
From Cabo with Luv! Jennie Jen
Our good friend Jennie Jen from loveandhatela sent us some pics of her wearing one of our EMORTAL trucker hats we did with In4mation from way back in the days.
Rest in Power Beastie Boys’ Adam Yauch aka MCA
Rest in Power MCA! The Beastie Boys’ music, style, and attitude are some of the reasons that inspired us to start EMORTAL back in ’97. MCA you will be missed.
In Bed With INVADER
Such a dope video from street artist Invader as he takes you into his world as he invades Paris, France.
Streetwear Meets Fixedgear Freestyle! EMORTAL’s Pedal Mobbin Crew Official Team Video
Put on your headphones, crank up that volume, and get down with EMORTAL’s Pedal Mobbin Crew! This is what happens when streetwear meets fixed gear freestyle. L.A. based EMORTAL Clothing mobbed the streets of Los Angeles to document their trick team Pedal Mobbin Crew.
Stunts, Bundts, & Hip Hop This Friday @ the Blu Monkey Lounge
Come join us this Friday @ the Blu Monkey Bar & Lounge for Stunts, Bundts, & Hip Hop & celebrate our homie Big L’s birthday.












