E mOr tal
1. not mortal; not liable or subject to death; undying: our immortal souls
2. remembered or celebrated through all time; the immortal words of MLK, Lincoln.
3. not liable to perish or decay; imperishable; everlasting.
1997 Slogan: ”No one can live forever, but it is what the individual does in their lifetime that makes them EMORTAL.”
1999 Slogan: “MicroEvolutionomics”- Study on the evoloution of the individual.
2009 Slogan: “DIE FIRST THEN LIVE”
2011 Slogan: “STAY SHARP”
Founded in Los Angeles on June of 1997, EMORTAL is spelled with an “E” & stands for ”Extraordinary or Extreme”.
EMORTAL was conceived as a clothing line to provide products incorporating design and art, along with form and function. The blueprint of the collection is to create timeless products and seek to suit the individual who is original and unique and not trying to be.
The aesthetic elements of EMORTAL embodies worldwide street culture including art, music, hip hop culture, different subcultures, skateboarding, cycling, action sports, hustling, & keeping it real.